Everyone's talking AI. You haven't started.
Our competitors are already announcing pilots.
The board is asking and customers are asking, and nobody inside has the time or the map to start. Every quarter you wait, the gap widens.
We help chemical distributors and manufacturers put AI to work in weeks. Lower costs, higher margin, and a team that actually uses it. 25 years inside the industry.
“He doesn't just talk about AI in theory; he demonstrates how it can be effectively implemented within our space.”
“He helped us sharpen our company vision, strengthen our leadership team, and implement practical, actionable solutions that delivered measurable results.”
“Pete was a true catalyst for change by bringing a new perspective and fostering a mindset shift at a time when we felt stuck.”
“His outside perspective allowed me to identify gaps and opportunities I hadn't fully recognized.”
“He sees beyond operational fixes to how companies create customer value, showing depth that goes beyond industry knowledge into genuine strategic thinking.”
Sound familiar?
Our competitors are already announcing pilots.
The board is asking and customers are asking, and nobody inside has the time or the map to start. Every quarter you wait, the gap widens.
We bought the licenses. They sit there.
The subscriptions are live and the team still works the way it did last year. The money goes out every month and the hours never come back.
Every new customer feels like a fire drill.
Rekeyed orders, spreadsheet reports, and quotes built by hand. Every month that work stays manual is payroll spent on work a machine should be doing.
How we work
3 steps, in order. Most companies start with the assessment.
A scored look at your data, tech, process, people, governance, and strategy, so you know where to start before you spend.
See the A.I.RTM FrameworkA half day hands on session built around your business, run on our sample data so none of your files move. You build the quote yourself: pick the demos your team sees and add the services you want.
See the workshopBuild · Scale · Lead
Pete coaches each of your people 1 on 1 as they put Claude to work. In 4 or 8 weeks they have Claude running their own job, their team's work, or the company's AI program.
See the 3 levelsFrom our sessions
Each agent has a name, a job description, and a human sign-off. It's how the work gets done here. For clients it's a monthly subscription: we build your staff, coach your people on directing them, and maintain them with you. We open a few spots at a time, so there's a waitlist.
Meet Pete
Pete Messina spent 25 years in chemical distribution at Aceto and PVS Chemicals, from specialty chemicals sales rep to running a branch with full P&L responsibility to leading the ERP and digital transformation. He's a chemist and chemical engineer who runs this company on the same AI he teaches.
More about PeteInsights
What's working with AI in chemical distribution, what to skip, and how operators are putting it to use.
I'm cautious about adding new technology to our operations, but I'm watching to see if the market demand justifies the investment and adoption.
I run hands-on workshops where your team picks AI demos that match your biggest problems, then we spend a half day in Claude building solutions together. Many clients see the value and continue with an AI Sprint, and our website shows what others have achieved.
I tested Claude Motion by giving it our A.I.R Assessment report, and it generated a complete animated explainer video with music that I could download as an MP4.
Your competitors are not waiting, and neither should the savings. Start with the A.I.RTM Assessment or book a 15 minute call. No pitch. We figure out together whether we're a fit.