Real Data Solutions
Built for distributors and manufacturers

Sell more.
Guess less.

Strategy, sales excellence, AI, ERP and CRM advisory for distributors and manufacturers. 25 years inside the industry.

25+ yrs experience
Detroit
Industrial chemical infrastructure
Industries served
Chemicals · Ingredients · Specialty Distribution · HI&I · Industrial
Who we work with

If one of these sounds like you, we should talk.

01
ERP is aging. AI is coming.
“We're running half the business off spreadsheets.”

Digital tools haven't been touched in years. ERP and CRM don't talk to each other. You know AI is coming and you need a plan, but you don't know where to start.

02
Sales aren't growing.
“Our reps keep relationships. They don't open doors.”

Revenue has plateaued. The sales force is taking orders, not consulting their customers on challenges. You can see where the next $20M should come from, but not how to get there.

03
We've outgrown how we work.
“Every new customer feels like a fire drill.”

You've outgrown how the business used to run. Tribal knowledge holds it together. Adding people doesn't fix it. The next stage of growth would crack what got you here.

What we work on

Three areas where the work earns its keep.

01

Technology and Systems

Your ERP and CRM should talk to each other and show you what matters. We connect the systems you already have, eliminate the spreadsheets holding the operation together, and coordinate with your vendors when it's time to upgrade or replace.

Outcome: One source of truth, less manual work
02

Sales and Growth

AI working on your sales data. Pre-call briefs, wallet share analysis, prospecting intelligence, product expansion opportunities by account. We build the tools your sales team actually uses, not the ones that sit on a shelf.

Outcome: More doors opened, more margin captured
03

Strategy and Operations

Strategic plan, commission structure, core values, supplier priorities, org design. The work that makes the business scalable instead of dependent on the people who built it.

Outcome: A business that runs on structure, not tribal knowledge
A.I.R · AI Readiness, scored

Score your AI readiness in two steps.

Each one is an unlock. Each drives the next.

Pricing subject to change. Final scope and fee are set during proposal.

Services

Diagnose. Decide. Execute.

The A.I.R Diagnostic tells you where you stand. The A.I.R Roadmap turns that into a prioritized plan. The advisory gets it done.

25 years in the room

Times have changed. Sticking your head in the ground hoping it will blow over is not a business plan.

Pete Messina, Founder · Real Data Solutions

Ready to see where you stand?

Start with the A.I.R Diagnostic or book a call. No pitch. We figure out together whether we're a fit.